Green Marketing and Sustainable Communication

Servizi

Green communication

Green marketing sells. Green washing doesn’t.

There are many ways to perform green marketing and the only one we want to help you avoid is the one done just for the sake of it: green washing. Start a sustainable marketing journey that is clean, for real.

FIND OUT WHY

Green marketing is needed beyond the hype.

While it may still seem like the cool thing to do, sustainable marketing and communication will soon become the norm. Some companies make false green promises to be in trend and simply meet the expectations of the moment, but the audience is not going to listen to superficial communication on the environment for much longer. Right now is the best time to integrate sustainability into your marketing strategy and you are currently in the sweetest spot to embrace innovative solutions . Why wait?

It’s a match for you if:

You need a strategy

to position your brand with green marketing.

You need ideas

to create authentic ads and comms on sustainability.

You need content

that is scientifically correct as well as easily understandable.

Create a green marketing strategy.

We create a green marketing plan built specifically around your brand to improve your positioning and reputation in sustainability, by helping you avoid vague promises that you cannot keep or justify.

Our strategy includes:

An analysis of your benchmark and competitors.
A definition of medium- and long-term objectives.
A green re-positioning of your products
A sustainable communication plan adapted to your target audience.
Monitoring and optimization of your green communication actions.

Make sustainability part of your communication.

We define a sustainable green narrative that reflects your company’s commitment to the environment and people, whether you have initiated a green project with us or with others.

Communicating sustainability is not easy: it requires transparency, traceability, scientific soundness, and most importantly, consistency with your company’s mission and vision. We integrate sustainability into your communication in a consistent, creative, and transparent way. We help you disseminate scientific content and find original ideas for you with the support of artists, creators, activists, and scientists experienced in green communication.

Create your green branded content.

When it’s well crafted, branded content is a powerful lever that can catalyze the attention of the audience you still need to reach. We offer you green branded content in text, graphic, audio, and video formats.

Podcasts and video series, illustrations and video animations, collaborations with creators and activists, infographics, graphic templates for social media, blog posts, and newsletters. We imagine and craft them all with a narrative that is both authentic and close to your brand’s spirit, visual identity, and values. Ask us a question or start by telling us what you may need.

BENEFITS

Green communication was born clean.

innovation

Green reputation

Incorporate sustainability into your communication and corporate image by developing a clear and transparent strategy that caters to the needs of your stakeholders.

Prevent green washing

Rely on professionals to succeed in green marketing without relasping into green washing. Empty sustainability is the real enemy of the planet and your company.

Community engagement

Engage your community with original, authentic green content and call on your followers to keep track of your progress.

Costumised content

Get high-quality photos, videos, texts, illustrations and reports for your communication content or editorial plans, aligned with your corporate image.

Tailored strategy

Create the green strategy that you really need, built to achieve your goals and fully tailored on your company’s values and needs.

FAQ

Any questions?

What are the risks of greenwashing?

Greenwashing impacts a company’s image and the trust of consumers, investors and stakeholders. This can lead to the loss of customers to competitors who are more authentic in their commitment to sustainability, but also to pressure from stakeholders that can generate conflicts or negative media coverage. Backlash may also arise internally among employees themselves. Furthermore, a company that engages in greenwashing misses the opportunity to make real progress, while exposing itself to the risk of fines and penalties for non-transparent communication.

How can my company avoid greenwashing?

Avoiding greenwashing means communicating transparently about your company’s practices and the efforts to make them more sustainable. It is important to use rigorous methodologies to calculate the environmental impact of your company’s products and activities, in order to obtain recognised certifications that speak of your goals and achievements. Relying on experts in the process of assessing and communicating sustainable practices guarantees the robustness and completeness of the data.

Browse the LCA & Carbon Footprint service

What kind of communication-related content can you provide?

We can produce diverse and customisable content in various formats to help you communicate your sustainable practices. Our communication experts are often asked for original texts optimised for search engine visibility (SEO optimisation) to be used on blogs, copies for social pages and texts for corporate newsletters. Not only that, we also create graphics, infographics and illustrations that tell your data in a clear and impactful way.

Leave green washing behind your back.

Green marketing done right is born clean. That means you don’t need to opt for green washing. Leave vague promises behind with us and start planning your green strategy today.